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11 November 2019

MEDIAPRO brings together 42 hearts for the latest LaLiga promotional campaign

Mediapro Brands, behind the production of “42 pasiones”, together with Visyon

LaLiga set out to show all football fans that their love for football goes far beyond their passion for their club colors. The promotional campaign titled “When we celebrate together, the party is even bigger”, LaLiga is looking to promote a togetherness among fans from the LaLiga Santander and LaLiga SmartBank.
The campaign sees 42 fans, one from each club in the two leagues, come together for a ground-breaking experiment in Spain for the launch of the new sound-track to LaLiga, written by Lucas Vidal.
Mediapro Brands was responsible for the technical services along with Visyon as well as the production of the different audiovisual pieces created by the McCann agency, 3 adverts, 20 seconds, 30 seconds and a longer one close to 4 minutes long for TV, the cinema and online screenings where viewers can see the experiment in progress and the end result.

A few months ago, LaLiga went looking for those fans who never stop singing during the matches. More than 4,000 people signed up for the project and finally 42 fans were chosen from 8 different nationalities. They all travelled to Madrid without knowing exactly what surprises LaLiga had prepared for them.

New trailer of “The New Pope”, the Paolo Sorrentino series starring Jude Law, John Malkovich and Javier Cámara

Release on HBO Spain set for January 2020

“The New Pope”, the series directed by the Oscar-winning film-maker Paolo Sorrentino (“The Great Beauty”, “The Young Pope”), has recently released a new trailer with exclusive clips from the series featuring the two lead actors: Jude Law, who also starred in the first season “The Young Pope”, and John Malkovich, who joins the production for the second season as the “new Pope”, the title of the new instalments.

In addition to Law and Malkovich, “The New Pope” also sees some familiar faces who featured in “The Young Pope” back again Silvio Orlando, the Spanish actor Javier Cámara, Cécile de France, Ludivine Sagnier and Maurizio Lombardi, and who are joined by Henry Goodman, Ulrich Thomsen, Mark Ivanir, Yuliya Snigir and Massimo Ghini. “The New Pope” will also feature special guest appearances from Sharon Stone and Marilyn Manson.

“The New Pope” is written by Paolo Sorrentino, Umberto Contarello and Stefano Bises and is Sorrentino’s second limited series set in the world of the modern papal court.
“The New Pope” is a SKY, HBO, CANAL+ original production, produced by Lorenzo Mieli and Mario Gianani for Wildside, part of the Fremantle company and co-produced by Haut et Court TV and THE MEDIAPRO STUDIO. Fremantle will be in charge of the world-wide distribution of the production.

The series is slated for release in Spain on HBO Spain in January 2020.

MEDIAPRO’s first season in Canada a big hit

OneSoccer broadcast more than 300 live games

MEDIAPRO Canada has aired live coverage of over 300 soccer games on its dedicated soccer channel, OneSoccer, including 130 Canadian games produced by a game day talent and broadcast crew of over 400 local professionals, marking a stunning debut in the Canadian sports broadcasting landscape.
OneSoccer wrapped up its coverage of the inaugural Canadian Premier League (CPL) season on Saturday November 3rd with the live broadcast of the second leg of the CPL Finals from Spruce Meadows in Calgary, produced by MEDIAPRO Canada, which used Odyssey, its 4K multi-format OB mobile, and a total of 16 cameras to bring the game to a global audience through OneSoccer. The game was also aired in full on a delayed basis by the CBC, which broadcast a total of 22 CPL games nationwide in the 2019 season through CBC Television and CBC Gem.
Still to come on OneSoccer is live coverage of the highly-anticipated USA v Canada game in the third and final round of the Concacaf Nations League group stage on November 16th, which will determine Canada’s qualification for the six-nation Hex, the Concacaf qualifying tournament for the 2022 Fifa World Cup.

OneSoccer’s broadcast of the CPL Finals, which saw Hamilton’s Forge FC defeat Cavalry FC of Calgary to become the first-ever CPL Champion, came just 255 days after Canadian Soccer Business announced its ground-breaking partnership with MEDIAPRO, through which the Spanish audiovisual giant acquired the media rights over 10 years to the CPL, the Canadian Championship, the home games of Canada Soccer’s Men’s and Women’s National Teams and Ontario’s League1.
In April of this year, MEDIAPRO launched OneSoccer.ca, initially available on PC and Mac and which soon expanded to Chromecast, AppleTV and Roku. The group then increased its global broadcast facilities services by acquiring Tri-Lite TV, now MEDIAPRO Canada, which operates a growing fleet of multi-format HD Outside Broadcast mobiles producing live coverage of a wide range of events across North America.
Mediapro Canada and OneSoccer by the numbers
OneSoccer aired 130 live football matches produced by Mediapro Canada, including 100 Canadian Premier League and 24 Canadian Championship games. By the end of 2019, the sports network will have broadcast a total of 200 live international games.
Producing the CPL games has presented significant technical challenges for the MEDIAPRO Group working across 14 sites in 12 different cities and five different time zones covering distances up to 6,000km from Victoria to Halifax.

MEDIAPRO saves 4,000 TN of CO2 with remote production

The MEDIAPRO Group has developed a remote production system for football which has already produced 1,500 matches

Producing remotely up to six matches per day is allowing the MEDIAPRO Group to significantly reduce its CO2 emissions. In the 1,500 matches produced remotely so far, the Group has saved a total of 4,000 TN in emissions, the equivalent of the total emissions for the population of Barcelona for 2.5-days and 1.5 days emissions in the case of Madrid. The system developed by the department of innovation and audiovisual services of MEDIAPRO avoids the displacement of large outside broadcast units to football grounds, and instead substitutes smaller but more efficient and ecological vehicles, and part of the production equipment, which means moving 40% less professionals and a reduction of 2,700 kg less CO2 emissions per encounter.

The technical equipment for remote production implemented by MEDIAPRO consists of six small OB vehicles designed for outside production 48 cameras with their respective operators, which rotate at the 42 stadiums of the first and second division, connected to the central control room, located in the production center in Barcelona, from where the production team works.

The remote production project, developed and implemented internally by the MEDIAPRO Group since 2013, allows significant energy savings, but also the standardization of production quality and style. In addition, this formula makes it possible to prolong the life of technical equipment, and at the same time optimize the resources dedicated to each production, which means a better work/life balance for professionals and meeting two of the MEDIAPRO Group’s objectives.

The MEDIAPRO Group has a wealth of experience in the production and distribution of major sporting events and currently produces 16 football leagues regularly, including the championships in Spain, France, Portugal, Greece, Turkey, Colombia, Bolivia, Kenya, Gabon or Mozambique. The group has produced finals of the UEFA Champions League and UEFA Europa League, Copa América, FIBA World Championships, FIFA Confederations Cup, Euroleague Final Four, The Arab Games, F1 championships, the Roland Garros tournament, the Pan American Games, and the World Surfing Championship in Australia.

“Locked Up: El Oasis” release first clips of filming

The fiction series has started filming in a luxury mansion in the outskirts of Madrid with scenes also being shot in the desert in Almeria

Zulema (Najwa Nimri) and Maca (Maggie Civantos) are about to chop off their pony-tails. They’ve spent years carrying out bank-raids and they’ve become perfect fugitives. Their life is a Russian roulette and they’re not inclined to spend much time in the same spot doing their best to avoid detection. However, their life is catching up with them and is coming to an end. They’re looking for the one last job which will set them up for life and everything is planned for the wedding of the daughter of an important Mexican drug-dealer with the goal of stealing the diamond tiara worn by the bride in the wedding. The launch of “Locked Up: El Oasis”, the last instalment of the “Locked Up” franchise designed to provide a fitting farewell for “Yellow Tide” fans, who were looking for more content.

Produced by FOX Networks Group Spain and Globomedia (THE MEDIAPRO STUDIO), this “bonus material” for loyal followers of the series will feature 8 episodes and will see Iván Escobar back as showrunner and Lucía Carballal and JM Ruiz Córdoba as script-writers.

After the final cast decisions were made, this last week the first clips of Maca and Zulema and the team they’ve put together for their last job have emerged. The new season sees the return of Goya (Itziar Castro) who joins the iconic Zulema and Maca. New faces such as Triana Azcoitia (Claudia Riera), the millennial girlfriend of Goya and a tech’ expert, as well as La Flaca (Isabel Naveira), ex Alférez, and Mónica Ramala (Lisi Linder), the step-daughter of an important mexican drug-dealer who had never understood the family business, complete the group. The six women are set to put Ramala (David Ostrosky) in a bind who is about to marry off his beloved daughter Kati (Alma Itzel) in a wedding which is set to cause a host of problems. The step-son Diego (Almagro San Miguel) is set to be his right-hand man.

Argentine actress Ana María Picchio and actor Lucas Ferraro will play Ama, the loveable eighty-year-old woman who rents out her rural home, "El Oasis" and Cepo, her disabled son, both of whom are hiding a dark secret.
Ramiro Blas and Daniel Ortiz, who featured in the casting of previous seasons of “Locked Up” will also feature in “Locked Up: El Oasis”. In addition, the series will also feature appearances by Pablo Vázquez, Natalia Hernández, Paula Gallego, Jose de la Torre, Iván Morales, Fernando Sansegundo, Lolo Diego and Ismael Palacios.

Mediapro Exhibitions designs and produces the NEOM stand for the WTM London 2019 fair

The inside of the cube-shaped stand is the background for the screening of a totally immersive audiovisual piece

Mediapro Exhibitions has recently designed and produced the NEOM stand for the World Travel Market London (WTM), which took place in the UK capital. A 36 m2 cube-shaped stand used for projecting a totally immersive audiovisual piece on four walls and the floor which showcased NEOM as one of the leading pioneering city-development projects.

NEOM is a large-scale project which is looking to create, in Saudi Arabia, a city with cutting-edge town-planning concepts and services. The project for the event in London took two months to plan and develop with a production team filming in 360º aerial and under-water footage. The stand was set up in 5 days and was supervised by a team from Mediapro Exhibitions.

Launch of “Réplica: la nueva era del freestyle”, a ground-breaking talent show for emerging free-style rappers in Spain

Back on Playz “Réplica” after a successful first season

The first episode of “Réplica, la nueva era del freestyle” recently premiered, a new show presented by Skone, national and international champion and one of the highest profile freestylers will see the MC travel around Spain looking for new free-style rap talent.

Over six shows, produced together with 100 Balas (THE MEDIAPRO STUDIO), Skone will provide a stage for the new talent with the help of established free-style rappers. Each city will see a host, a famous freestyler present the new emerging talent. Blon, Bnt, BTA, Invert, Arkano and Sweet Pain, among others, will be in charge of introducing the contestants, provide advice for their performances, as well as coming up with, along with Skone, fun and original challenges so the contestants can showcase their talent and ingenuity in the final battle which will decide each week’s winner.    

The winners of each program will face off in the end-of-season battle in Madrid on December 15th and which will be shown live on Playz and the ‘Réplica: new era freestyle’ champion being crowned.

Each show will be available on Mondays from 7pm, on Playz, as well as Thursdays from the same time on the RTVE YouTube channel.

The first show sees Skone travel to Madrid to meet up with Bnet, who is crushing all rivals despite only recently arriving on the scene. Together they will be looking for the best emerging talent in the capital in a series of face-offs.

As in the first season, the “Réplica” universe doesn’t stop with every show but is also backed up with a host of cross-media content via the Playz social media accounts including fun challenges among the hosts and the “Replícate” quiz, which sees Skone challenge the viewers every week.

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